Greenwashing, the fight against eco as a brand


The year 2020 is almost coming to an end, and it might set a new record as the hottest year recorded in history. It’s not an achievement we need to celebrate. The need to make a change is long overdue.

Every individual can do their part in the fight against climate change, discrimination, oppression, slavery, and so on. As a customer, we can ask more critical questions about the products we buy. Where are they made? How are they made? Who made them? Luckily our demand for sustainable and ethical products is growing. And brands are noticing.

Every brand has an ecological product line nowadays. Because it’s up to them to provide us with better products. Better for us, better for our environment, and better for our community. But how much trust can you take in these sustainable claims? How far are companies willing to go? What if the real story is not as ethical as they tell us? Greenwashing is like fake news. It’s a way for a business to make us believe they are sustainable, eco-friendly, biological, or natural. But in the end, they don’t deliver. Take a look at stories about H&M and Coca-Cola. We need to know who we can trust. We need a system that can give us an objective review.

The good news is that there are industry labels which make it easy to spot an ethical or sustainable product. The bad news is that there are more than 460 of them—but keep in mind that not all are worth paying attention to. Some labels involve rigorous assessments, while others have looser regulations and rely on a brand to report honestly.

So it’s not going to be easy. Diving into more than 460 labels and certificates is a hassle. Trying to research a brand before every purchase is wearing. So luckily some labels are worth looking into. And some of these labels are used worldwide and have good visibility. For now, you can start by learning more about FairTrade.

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Learn more about Fairtrade at Soap Box Project